Online newsletters are one of the newest and fastest growing ways businesses communicate with their clients and potential customers. A regularly issued newsletter provides subscribers with up-to-date information, special offers, and valuable tips. Done correctly, advertising in these newsletters is a good way to promote your business to a large group of people that will likely be interested in what you have to offer, and ultimately increasing your site traffic.
Find a Newsletter With The Right Audience
Before you place any kind of advertising in a newsletter, make sure the newsletter is directed towards the type of audience you want to attract. Determine the consumer niche you want to appeal to, and advertise in newsletters that are geared toward that group. Finding the right newsletter will give you access to an established community of like-minded people who will be more interested in your products and services than the general population. The newsletter should also meet your expectations of a quality publication. Have your business name associated only with top notch business newsletters that have high standards for their newsletter content.
Small Email Ads
The first way to advertise in a newsletter is by a small ad, usually five or six lines. Your ad will not actually try to sell your product or service, but is more of an enticement to look at your Web site for more information. A newsletter ad may or may not be a successful marketing tool for your business. Some subscribers may be skeptical of this type of ad and will not want to take the time to investigate your site. Use only relevant information and don’t try to sensationalize your ad, as this will turn away many readers.
Entire Newsletter Email Ads
The second way to advertise in a newsletter is by writing an article to be published in the newsletter. This is a great way to promote your business because it can let the subscribers know that you are proficient in your line of work, give them useful information, and promote your business all at the same time. Know the audience you are writing to and compose an article that will help them solve some type of problem they may have. If your article benefits them in some way, they will be more inclined to visit your business Web site to learn more about you and your business. Put only minimal information about your business in the article to avoid making your article look like a long advertisement, but make sure your contact information and Web site address are included.