Ezine is an electronic newsletter. It is one of the best ways to get maximum traffic to your web site for marketing a particular service or a product. It is kind of similar to the traditional newsletter with only one exception that it is send via e-mail. Sometimes the newsletter is made available on the publisher’s website too. Many people sign up for popular Ezines giving paid services or for free. Typically ezines are published weekly but they could be monthly, bi-monthly, or daily as well. Good Ezines are read by the authentic people and it could create more traffic for your website.
Email Newsletter
Ezine is a newsletter that you can send via e-mail. What makes the Ezine newsletter different from advertising is that the Ezine is about educating and not about selling. The topics could range from anything purely simple to sublime and could be very loosely related to business. While talking about online business, it could be affiliate programs or some other businesses. Through internet technologies, one can sell services and products too.
The newsletters, email marketing and sales letter are important tools for communication. The newsletters marketing could be used for promoting ones business, educating people and prospects, adding rich and new content, communication, getting income from the advertisements and more. It is necessary to make your website attractive to grab attention of the viewers. There are thousands of websites online to choose. If you do not like your website, how can you except that person to visit it the next day. If you do not have a signup or opt-in form on the website, you are literally throwing away the opportunities. Thus, you need to build on a simple database. This does not mean you would put it on the home page or on every page or even make it a part of the homepage.
You can look at other website offering the same services or products that you offer. You can then call them up and ask if they would add your newsletter to their opt-in form. This trade offers an additional check box for signing up a form so that the people would subscribe to you and your partner’s contact database. Instead of advertising your services or products directly, you can simply consider placing the banner ads for the newsletter on the various websites to target the most likely audience. You can team up with some other email marketers and start sending the email campaigns.
You can advertise your newsletters in their promotions or newsletters. Using viral marketing strategy would be a great idea. You can send it to a handful of people and add a link forward to a friend link and a sign up link. Do not forget to promote your own sign up form in order to keep up the momentum. Remember that all your emails would be forwarded so cover all the basics. You can also get listed at the Ezine search engines and directories. Some directories categorize the email newsletters. Get started; submit the listing to as many people as you can.
