The constantly evolving Internet provides us with more and more options for communicating with others. Gone are the days of struggling to reach your target market group. Today it is likely that, with well-positioned marketing strategies, your target market group will contact you. Videos are an efficient and effective means of reaching a large number of your intended customer base.
Explainer Videos
You can use a video for a more detailed explanation of your products and services. Seeing a product in action or the results of a service can prompt the viewer to contact your business for more information. With a video as part of your Web site, an interested person can read about what your business can offer him or her and then actually see and hear a demonstration of the products and services. Emphasizing how your business can benefit the client in as many ways as possible will help to attract the attention of the client. Appealing to as many senses as possible will increase the chances that a potential customer will contact you and eventually become one of your loyal customers.
A video is your chance to present your company as one that prospective customers will be happy to do business with. Join a local Toastmasters if you need extra speaking experience or some “polishing” of your speaking skills. You will want to convey a sense of security, trustworthiness, and honesty to your video viewers. A presentation that appears to be fake or overly aggressive can turn both established and potential customers away from your business. Ask a friend or business associate for an honest opinion of your video before you publish it on your Web site. The video needs to be as professional as possible and convey enough information to raise the interest of the viewer.
Video Directories
To reach an even larger audience, you can list your video on one of the various Web video directories. Some of the more popular video directories are Yahoo, Google, and YouTube. The title of your video should be descriptive enough to let your intended viewers easily find it and to also set it apart from the multitude of videos on the directories. The video directory that is best for your business will depend largely on the audience you want to attract and the type of products and services you offer. Take a look at the different video directories to make an informed decision of where you want your video to be listed.
