Syndication is something that usually gets associated with humor columnists like Dave Barry and the late Erma Bombeck. Syndication is something that many writers used to aspire to, and now-thanks to the internet-it is something that anyone can do for any reason. Many website owners syndicate their writing as a method to drive traffic and sales to the products they are trying to sell. If you have been thinking of using syndication for your articles to drive traffic to your website, here are some tips:
- Start a blog! A blog is a great way to let people know about your website, your company and the inner workings of both. When your company comes up with a new policy or product, you can write about it on the blog. If you decide to promote a product or have a sale, you can promote the event on your blog. What’s more, your blog is a great way to illustrate the personality of your company.
- Have someone submit your website’s content to sites like Digg and Stumble Upon to increase traffic to the content you most want people to read. The more you get submitted to these social syndication sites, the more traffic you will gain and the more sales you will make!
- Make sure your content is unique. The search engines will penalize a site if its content turns up on multiple websites, so if you want to syndicate something, make sure that the excerpt points to your site where the entire article can be read. Simply publishing the exact same text on multiple sites won’t help you. In fact, it will hurt you!
- Your content and articles must be well written. If you want to generate traffic by syndicating your articles, you must make sure that they are readable and entertaining. If you don’t have confidence in your writing skills, hire someone to write your syndication content for you. If the content is poorly written, nobody will click through to your site or buy your products.
Article syndication is a great way to generate traffic for your website and drive potential buyers to the products that you are selling. These are just a few hints to help you get started on the road to syndication. Some simple research will help you determine the best sites for syndication as well as the best types of content to syndicate.
